he environment was perfect—great joy, scrumptious food, unpolluted atmosphere, scenic beauty, charming flowers, musical waterfalls, perfect peace. There was no fear, no anger; yes, it was the Garden of Eden created by God and here He placed the first human couple, Adam and Eve. But the peaceful place was stirred by an advertisement—like modern-day ‘breaking news’—brought by the serpent. The advertisement screamed: “You will be like God”. The target audience of this advertisement was one person—Eve; Adam probably was not around. Like all advertisements, this also promised added values. And it was free! Indeed, Satan was the first advertiser. He made the cunning serpent his medium for the message that was: “For God knows that when you eat of it your eyes will be opened, and you will be like God, knowing good and evil” (Gen 3:5).
FAKE NEWS AND FALSE PROMISE
Satan cleverly said that Eve would be like god, provided she could see the mystery that is hidden (not forbidden) and access the knowledge that is unknown. The key lay in the simple act of plucking the forbidden fruit and consuming it. Satan also promised that Eve would not die but live eternally like god. Satan is an expert in creating fake news and offering false promises.
Life is dictated by advertisements today. Ads have taken the status of advisor, counsellor, psychologist, health and beauty consultant; exhorting people to use specific products to feel good or look great.